SOCIAL: Viral Loop Methodology

Remember the days when viral meant “send to a friend”?, well now its becoming a full blown tactic that may be the key to your success. Some of the most successful viral apps have spent as much time on their viral formula as on developing the app itself. While this is more a facebook phenomena [...]

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SOCIAL: Monetizing the Social Graph

The blogosphere is loaded up with all flavors of Facebook Advertising analysis, and much handwringing over the notion of users expressing their enthusiasm for Diet Coke or “American Gangster” on their Facebook page and Coca-Cola or Universal Pictures placing ads in the newsfeed as the items are spooled to their social graph. (Beyond Facebook, it’s [...]

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SOCIAL: Thoughts On Google’s OpenSocial

Unless you’ve been hiding under a rock lately, you know that Facebook is presently the industry darling in social networking, having largely pushed MySpace off the industry’s stage, as it seems to offer a more compelling model for social interaction to users overall. Just as importantly, Facebook also lets any other company that wants to [...]

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