STARTUPS: Consumer Engagement Framework

In today’s world of Web 2.0 startups there seems to be a formula that goes something like this – Get Users, Drive Usage and then Monetize. How far and how fast and how much money you might need depends entirely on your situation. I am developing a handbook for startups which lays out an approach [...]

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TECH: Monetizing and Marketing Thru Widgets

Lots of continuing discussion everywhere, about Widgets. Widgets are the new cool. Everyone agrees they are a big phenomenon that’s here to stay. That said let’s revisit this trend. In their current form, widgets are the next step in the trend towards disaggregation of content at the production end and aggregation of content by the [...]

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SOCIAL: Monetizing the Social Graph

The blogosphere is loaded up with all flavors of Facebook Advertising analysis, and much handwringing over the notion of users expressing their enthusiasm for Diet Coke or “American Gangster” on their Facebook page and Coca-Cola or Universal Pictures placing ads in the newsfeed as the items are spooled to their social graph. (Beyond Facebook, it’s [...]

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TECH: New Design Patterns = New Opportunities

I just finished reading the new book “the Google Story” and have been thinking about “Web 2.0″, “The Long Tail” and the rise of “Remix Culture”. There is definitely something significantly different about today’s internet and now begins the hard work of separating the Hype for the Reality. Is the new web landscape going to [...]

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